To create an innovative and educational experience that enhances the accessibility and visibility of local businesses through a mobile application, fostering connections between tourists, entrepreneurs, and investors while promoting economic growth.

Objectives

Highlight the uniqueness, sustainability, and cultural significance of local businesses.
Engage tourists, entrepreneurs, and investors in meaningful interactions with business owners.
Provide real-time access to business operations, challenges, and success stories.
Strengthen community support for local enterprises through education and digital tools.
Encourage sustainable and ethical business practices through guided digital tours.

Concept

Visual Style: Modern yet culturally rich, incorporating local aesthetics to reflect authenticity.
Tone: Professional, informative, and engaging, fostering trust and curiosity.
Platform: Mobile application with multilingual support (Khmer, English, Chinese, and other languages).
Audience Engagement: Personalized tour recommendations based on interests and travel behavior.

Audience Section Who Are Your Participants?

Tourists: Visitors interested in exploring local culture and businesses.
Aspiring Entrepreneurs: Individuals looking for inspiration and mentorship opportunities.
Investors: Potential backers seeking local business opportunities.
Students and Researchers: Those studying business, economy, and social impact.
Local Consumers: Residents keen on supporting and learning about homegrown enterprises.

How to Engage Them?

Tourists: Offer interactive experiences such as workshops and tastings via the app.
Aspiring Entrepreneurs: Provide virtual behind-the-scenes insights into business strategies and challenges.
Investors: Highlight scalable businesses and connect them with entrepreneurs through digital networking.
Students and Researchers: Organize digital discussions and case studies with business owners.
Local Consumers: Encourage loyalty programs and exclusive community events via the app.